What is the High Ground of Texas?
The High Ground of Texas is a unique regional marketing program that began in 1989. Communities from the Panhandle and South Plains once again joined together to identify and attract companies from outside the region while leveraging funds from SPAG and Southwestern Public Service Company (SPS).

What does the High Ground do?
The coalition utilizes publication advertising, direct mail, and trade shows to tell "our story." The concept is built on the premise that the majority of communities in the Panhandle and South Plains cannot afford a $45,000 national marketing effort. However, by combining financial resources and manpower, communities may buy into the regional effort. 

What is the REDI Program?
The Rural Economic Development Initiative (REDI) program provides individuals and communities with hands-on training in the economic development process and complements the High Ground program.